Installation Guide
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Privacy Policy
Effective Date: January 1, 2025
This Privacy Notice for California Residents supplements the information contained in the STAERK Privacy Policy and applies solely to individuals who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), and any terms defined in the CCPA/CPRA have the same meaning when used in this notice.
1. Information We Collect We collect the following categories of personal information:
Category Examples Collected Identifiers Name, email, shipping address, IP address, account login Yes Personal Information (California Civil Code § 1798.80) Phone number, billing address, payment info (via third-party processor) Yes Commercial Information Purchase history, product preferences Yes Internet or Network Activity Browsing history on our site, interactions with our emails or ads Yes Geolocation Data Approximate location from IP address Yes Inferences Profiles reflecting preferences and interests (used to personalize offerings) Yes
We do not collect sensitive personal information as defined by CPRA (e.g., race, religion, precise geolocation) unless voluntarily provided through customer surveys or support, and we do not use it for targeted advertising.
2: Sources of Personal Information We collect your personal information:
Directly from you when you create an account, make a purchase, or contact us.
Automatically through cookies and analytics tools when you visit our website or use the STAERK app.
From service providers (e.g., payment processors, analytics platforms) and marketing partners.
3. How We Use Personal Information We use personal information for the following business purposes:
To process orders and fulfill transactions.
To provide and personalize our products, app experience, and customer service.
To send marketing communications (you may opt out at any time).
For analytics, performance measurement, and to improve the STAERK platform.
To detect security incidents, prevent fraud, and ensure legal compliance.
4. Sharing and Disclosure of Personal Information We do not sell your personal information for money. However, under California law, “sharing” may include using third-party tools for cross-context behavioral advertising.
We may share your information with:
Service providers: e.g., payment processors, email delivery services, customer support platforms, analytics tools (like Google Analytics).
Marketing partners (if consent is given).
Legal authorities: If required to comply with legal obligations.
You may opt out of “sharing” by using the “Do Not Sell or Share My Personal Information” link [Insert link or instruction].
5. Your Rights Under California Law You have the following rights:
Right to Know: Request what personal information we collect, use, or disclose.
Right to Delete: Ask us to delete personal information we collected from you.
Right to Correct: Ask us to correct inaccurate personal information.
Right to Opt-Out: You may opt out of the sale or sharing of your personal information.
Right to Limit Use of Sensitive Information: (If applicable) You may request we limit use of sensitive data.
Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your rights.
6. How to Exercise Your Rights You can submit a request by:
Email: info@staerklife.com
Webform: staerklife.com
To protect your data, we may need to verify your identity before processing requests. You may also designate an authorized agent to act on your behalf.
  1. Retention of Data We retain your information as long as necessary to fulfill the purposes outlined in this notice, comply with legal obligations, and resolve disputes. Retention periods vary depending on the type of data and our contractual or legal requirements.
  1. Changes to This Notice We may update this notice from time to time. If material changes are made, we will notify you by email or via our website. The “Effective Date” at the top will always reflect the current version.
  1. Contact Us If you have questions or concerns about this Privacy Notice or your personal information, please contact:
STAERK Wellness, Inc. Email: info@staerklife.com Website: www.staerklife.com

by cortney gornall